• In today's post I bring you some information that is absolutely essential for you to know.

    [If you are researching Gatsby] (/que-es-gatsby/) and its operation, in the following lines you will be able to understand thehow this framework works in browsers and its vital importance.

    Gatsby for our projects

    Surely you are thinking of hiring or developing a website with Gatsby.

    Static websites are a real wonder when developed with JamStack technologies, but you have to be very careful with possible problems with Google if you don't take into account some aspects.

    Unlike 99% of web development companies, at [TheCookies] (/) we avoid the use of WordPress and use Gatsby as a framework along with other tools to develop websites that are unique.

    Some types of businesses for which we have carried out projects in Gatsby:

    • Audiovisual service companies
    • Security Services Companies
    • **[ local business] companies (/what-is-seo-local/) **
    • Real Estate
    • This same website you are browsing

    In all of them SEO has been one of our main concerns so we have focused on a Gatsby optimization that Google loves.

    We are then going to answer the initial question of the title.

    *** Is Gatsby good for SEO? ***

    Definitely yes, Gatsby works like a charm on Google. Better than many other types of frameworks and I'll explain why in the following lines.

    Gatsby SEO Benefits

    Like any web project, getting a good ranking in the main search engines iscrucial for the business.

    With Gatsby we get certain extra benefits when it comes to ranking in Google. Let's see:

    SSR

    Unlike other technologies such as SPA, Gatsby allows [server-side rendering (SSR).] (/gatsby-updates/)

    This means that the information at the time Google crawls a URL is already deployed and there is no friction or problem reading and tracking that code.

    This is crucial since it is the main SEO problem between Google and serverless projects.

    LOAD SPEED

    In these times, Google is pushing webmasters to create faster websites, which consume fewer resources for users and also for search engines.

    Websites built with Gatsby report impressive levels of performance, allowing users to have ultra-fast browsing.

    • Gatsby is fast on mobile: undoubtedly a challenge in developing websites is to do so with an optimal level of performance for mobile devices.
    • Gatsby is crawled with few resources: Google tries to save as many resources as possible when crawling our portals. If we generate sites with Gatsby, we are allowing Google robots to crawl more economically and that surely benefits us with a greater frequency and predisposition on the part of the crawlers.

    GATSBY AND HIS DEPLOYMENT

    Websites built with Gatsby can be deployed from serverless platforms such as Netlify, Vercel, Amazon S3...

    These platforms have a system similar to CDNs, so they distribute our projects from many points globally, reducing latency from the time the request is made until the content is served. Websites that flight.

    FULL CONTROL OF THE CONTENT

    With Gatsby, we have complete control of the optimization of our site.

    At our disposal we have the components that allow us to modify the head of each URL and add the meta [tags such as title] (/how-write-title/), description, [author] (/google-te-know-eat/)... in an optimized and easy way.

    Obviously, since we control the development and layout of the web, we can also ** [define hierarchies with optimized headers] (/headings-seo/) **.

    And some extra options that give a plus.

    We can add components that allow us to dynamically generate the sitemaps.xml file, we can modify the robots.txt file and some more options for images, integrating lazy loading natively and image management in new generation formats.

    I'll explain it all to you in this [post about how to do SEO in Gatsby.] (/seo-to-gatsby/)

    AVOID PENALTIES FOR ATTACKS

    **In WordPress, it is quite common to detect hacker attacks that completely destroy projects. **

    Mainly through brute force attacks that can collapse the server, preventing users from accessing and tracking Google.

    There are also hacks where new URLs are injected with outbound links to pages with sensitive topics and that Google sanctions.

    This with Gatsby and serverless technology is practically impossible.

    SATISFACTORY USER EXPERIENCE

    If there is one thing that characterizes Google, it is its interest in user satisfaction. Most of the updates and modifications applied to the algorithm are aimed at rewarding those pages that offer a better experience for search engine users in the rankings.

    Gatsby, with all the points we have previously reviewed, is undoubtedly a framework that allows raising the level of satisfaction of visitors and customers.

    Google 💕 Gatsby


    Guillermo Gascón
    (Especialista SEO)

    "Soy cofundador de TheCookies Agency, empresa de desarrollo web especializada en proyectos de captación de leads, donde doy servicios de consultoría SEO, optimización Web y optimización para motores de búsqueda, liderando el equipo de este área. Gestionando clientes desde 2015, me declaro un apasionado del marketing digital y vivo con entusiasmo los proyectos en los que trabajamos. Autor de uno de los primeros podcast sobre SEO "Hola SEO" y creador de contenido en diferentes canales como YouTube o Twitter."

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