Identity and branding design for Vanara Campers

An identity created for travel

Vanara Campers is a camper van rental company that was created to offer a freer and more comfortable way to travel. In order to build a brand capable of transmitting its philosophy and differentiating itself in the sector, Vanara relied on THECOOKIES to develop its visual identity. We created a close, contemporary and recognizable brand, inspired by adventure, travel and the freedom to discover new destinations.

The starting point

We built the Vanara Campers logo from a minimalist, clean and contemporary approach, where each element has been reduced to its essence to convey balance and quality.

For the isotype, we wanted to intelligently synthesize the brand's universe through an abstract and conceptual representation of the letters V and C. Both are integrated into a geometric shape that evokes a sun on the horizon, suggesting the sunset as an iconic moment of travel. In turn, the composition subtly refers to an icon of location, connecting directly with the idea of movement, destination and exploration.

Colors that are born from the landscape

For the Vanara Campers palette, we find inspiration in the landscapes that accompany each adventure. Earth tones evoke roads, mountains and sunsets, while black and white provide contrast and balance. A warm and natural combination that transmits to identity the essence of traveling and discovering new places.

A typography that accompanies us

We selected Google Fonts Archive, a clear, robust and versatile typography that reinforces trust, facilitates reading on physical and digital media and accompanies the dynamic essence of the business, making the brand easily identifiable by the entire public.

The brand comes to life

The new identity comes to life through its different applications. In digital media, corporate elements and pieces related to travel, the system maintains its character and recognition, demonstrating its ability to adapt to different formats without losing the essence of Vanara Campers.

A new horizon for Vanara Campers

With this project, we established the basis for the new phase of Vanara Campers. From here on, the brand has its own language from which to communicate, create new experiences and build a more memorable relationship with those who choose to discover the world on wheels.